Real, tangible results.

Who are Codesourcers

They are web development outsourcing agency, who have unique freelancing model, as their team consists almost entirely of independent professionals. Thus their skill-set varies and covers even obscure niches.

What did they need

Codesourcers needed the same thing as their model client in this case study – to be recognized as somehow small, but very capable and niche business. By having case studies such as the following, they are able to attract clients who are better fit and who would typically choose larger companies to stay safe.

How I helped

As a former web developer and IT/marketing mediator, I knew what questions might linger in prospective customers of Codesourcers. I also knew which ones to ask their client and how to convey them into a story. We also did a series of blog posts from the same material – articles on what to look out for when outsourcing development work and how to plan the next big project effectively.

What was the outcome

Codesourcers mirrored their client´s story of onboarding a big client – after publishing the case study and blog posts, we started to market the content via LinkedIn and Facebook group and they almost doubled their leads and the lead conversion went to almost 9% from previous 2%.

What is in the future for Codesourcers?

We have to change the communication style for their LinkedIn and Facebook pages, as they were formerly written by staff themselves and are inconsistent with the brand image now.

Who are ContainerOS

ContainerOS provide innovative and complex, yet simple to deploy solutions for IT security. As „security“ in tandem with „innovative“ needs quite a bit of trust, they have unique, yet tough position in the market.

What did they need

They needed content which would reflect their solutions to the target market looking for secure infrastructure – whether starting businesses or the ones looking for upgrade.

How I helped

I still actively pursue my hobby of infosec – and immediately loved the idea behind ContainerOS. I concluded that their audience would be mostly C-level executives and CTOs making key decisions for their companies – so the format would have to be to-the-point, non-salesy, but informative.

The weapon of choice then? Whitepaper, translatable into long-form blog post series – yes please!

What was the outcome

ContainerOS got CTR rate from the whitepaper of 12% and onboarded one large client and several smaller startup clients. This also made them change their pricing plans from single universal one to three tiers (resulting in more work for me for pricing page microcopy).

What is in the future for ContainerOS?

With mostly startups converting from the whitepaper, now there is a slight danger of being perceived as startup-focused infosec company. We are in front of new content to show their enterprise credibility, too.

Who are Aret

Aret is software development company specializing in CRMs and their main product is for insolvency administrators, easing both their task and also ensuring that people in insolvency are treated fair.

What did they need

Aret needed to convince prospects on the fence that their software changes the workflow of modern insolvency administrators. As they work in very small niche and small jurisdiction, every prospect really counts and once lost in favor of competition, is nigh impossible to acquire back.

How I helped

To maintain and grow their niche position, I needed to come with copy for conservative group of leads – lawyers who want hard data, but also plain language free from IT and finance jargon, which comes as standard in the niche. Direct response e-mail series was the weapon of choice.

What was the outcome

The opening rate of the e-mail sequence averaged at great 20% – pretty indicating that in this small market, there is still a lot of untapped potential. The success rate of the whole process from e-mail to final sale was almost 85% – in a world dominated by custom-bent CRMs, giant Excel sheets loaded with macros and Microsoft Access databases, this was a tremendous success!

What is in the future for Aret?

With law changes due to the current world situation, Aret is developing new software modules and have to promote them before launch well in advance.

Who are Audiophriends

Audiophriends specialize in high-end personal audio. They hail from era of first iPods and when expensive earphones were worn just by stage artists, from era of traditional brochures and leaflets.

What did they need

They needed to find why sales are slowly dropping from year to year, even though their customers said they were happy. As they are web-based, we needed to look at the data and conclude the culprit.

How I helped

Based on the data, it seemed that leads were put off by generic product copy provided by brands they sell and lack of additional information and personal opinion. Audiophriends were open to develop and start a blog with cornerstone content and also unique product descriptions on their website.

What was the outcome

This resulted in organic traffic boost and new audio reseller leads. Google Analytics positively showed that most previously flawed sections were now clicked through. Also, we are experimenting with new audio forum as of now to see where we can take the community.

What is in the future for Audiophriends?

Moderating the forum – this results in need to hire forum admins and teach them how to write in the brand voice. Also making some cornerstone content for the forum and sticky topics.

Napište mi přes formulář...

... a můžeme začít rychleji, protože budu od vás mít základní informace: